My Advertising Pays Review: Top 10 Most Shared Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself”

As knowledge workers, entrepreneurs, consultants and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing around in your business.

The price?

Sharpening the saw is often forgotten or neglected. Why? Because we sometimes feel that reading and research as not as vital to generating cash flow or turning that all important profit.

The result?

We can become blunt and jaded by the incidentals rather than what is really important. Inspiration and creativity can then wither away. Investing in yourself means feeding your mind and soul.

Reading and researching

Creating

Publishing

To help you find some inspiration I have been crawling through the most shared content marketing articles on BuzzSumo and come up with these 10 “must read” posts on content marketing.

#1. Comparing the ROI of Content Marketing and Native Advertising

This post by Kelsey Liebert (Director of Promotions at Fractl) on the Harvard Business Review website was one of the most shared content marketing articles in the last 12 months.

Over time any marketing tactic becomes less effective.

Technology such as “Ad blocking” stops banner ads and digital advertising produces a lower rate of return. Some of the solutions to solve this include using content marketing to get attention and native advertising including sponsored content.

This resource provides some rather interesting insights into what works best.

Shares – 16,100

#2. How To Create An Easy Content Marketing Strategy You'll Actually Use

Brian Sutter (Director of Marketing for Wasp Barcode Technologies) wrote this great piece that most marketers want to know and need to understand. Creating a content marketing strategy you will use.

It provides great tips and steps on the keys to succeeding at content marketing from goals, automation and conversions .

The secret to its sharing success could be put down to 2 things. A great headline and and a site that gets a lot of organic traffic.

My favourite quote from the post. “Never create a piece of content and only use it once. Every single piece of content you make needs to be reused and recycled”.

Shares – 14,600

Image source: Ascend2

#3. Content Marketing Trends That Will Dominate 2016

Linkedin was a little late to the content marketing party but this great piece by Aashish Chopra got some serious sharing.

Trends posts are always a sure fire winner to maximize sharing and views and this is no different

Favourite insight from this post. “Human attention span is at the all time lowest of 8 seconds, Gold fish is 9 seconds…..Gold Fish!”

Shares: 9,900

#4. Content Marketing Tips for B2B Organisations

Rand Fishkin has a popular series called “Whiteboard Friday”. This insightful post is both a transcript and a 14 minute video.

One little lesson from this article: Re-purpose content for people's media preferences including text and video.

Favourite insight: “Target the right section of the funnel. Make sure it's targeted to the right audience, and then come up with a piece of content that's going to move the needle in the right place”.

Shares – 6,600

Image source: Moz.com

#5. Visual Content Marketing: A Resource Guide for Marketers

Visual content is a great way to maximize sharing. This post provides an exhaustive list of resources that you can use to take your content marketing to the next level.

The top insight from this post: “Creating a series makes your content immediately recognizable”

Shares – 5,900

6. The 7 deadly sins of content marketing

Content marketing is often seen as a game of trust building and maximizing social sharing. Trond Lyngbo in this post from Search Engine Land reveals one strategy that is often overlooked by the amatueur.

The importance of optimizing for search engines.

Favourite insight: “Creating a few outstanding, memorable articles that are well-researched and written by experts, ones that others would have a hard time improving upon, can set you apart from everyone else….especially if they've been properly optimized for search engines.“

Shares: 5,800

7. How to Turn 1 Idea Into 2 Months of Content Marketing

Not surprising to see Content Marketing Institute on the list.

Coming up with ideas and inspiration is the bane of not just authors but also content marketers. Here are some clever tips on how to create a series of posts and also why it is important.

Top insight: “How often have you come up with an idea that's too big and too important for a single blog post, but you're not ready to write a book?”

Shares: 5,500

8. How to Manage Your Content Marketing in 30 Minutes a Day

Time is precious and you need to get smart about how you use your time as a content marketer. Otherwise you will be trapped behind your desk for the rest of your life!

Aaron Agius's great post reveals the tips, tricks and tactics to make the most of your time.

Top insight: “Reach out to bloggers. While you're reading through blog posts, take a moment to find the email of the blogger that wrote the piece. Compliment their work, and open up the doors of communication……you will have a surprising number of opportunities from doing this”

Shares – 4,500

Image source: Hubspot

#9. 16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

Larry Kim (the author behind this post on Inc.com) is a master of creating content and making it ignite. Heer he reveals some stats about visual content that may make you reconsider your focus.

Top insight: “Visuals are memorable and effective, because they help people process, understand, and retain more information more quickly”.

Shares: 4,500

Image source: Imgur

#10. 75 Content Marketing Tools You Can't Live Without

Marketing is now just as much a tech game as an art form and creative pursuite. Neil Patel from Quick Sprout reveals some tools that will save your time and money.

Top insight: “With the right subject matter, a targeted strategy, and a bit of luck, your post has the potential to go viral”.

Shares: 4,100 shares

Image source: Quicksprout.com

Before you go

We also made the list several times but thought it would be good to give some awesome content marketers a shout out! And here are some of the Jeffbullas.com posts that ranked as some of the most shared content marketing posts in the last 12 months.