Don't Fall for Vanity Metrics When Measuring Social Media ROI

Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. Read the full article at MarketingProfs

Don't Fall for Vanity Metrics When Measuring Social Media ROI

from MarketingProfs Daily: Social Media http://ift.tt/1rdpefO

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